Madam Radical is a sustainable accessory brand that prioritizes being as low-waste as possible while also creating memorable, nostalgic products. An example of how we choose to accomplish this, is by upcycling VHS tapes into purses, lamps, books and more. This keeps the extreme amount of used VHS tapes from ending up in landfills to sit for years and year and years, affecting our environment. We also recycle old chapter books (after we repurpose the covers for notebooks) into new recycled paper, which we use in our packaging, print making, and book binding. 

We are based in Chilliwack, BC.